Bobcat ‘Next is Now’ Will Reinvent Compact Industry

Posted: 21 October 2020

In the company’s first 60 years, Bobcat created the Global Compact Equipment Industry and changed how the world works. That was then. With ‘Next is Now’ the company is reinventing everything. In fact, Next is Now ensures what’s next for the industry is happening right now at Bobcat.

The company is launching new products, entering new markets and offering even more innovative customer solutions than ever before

Creating the tools of tomorrow. More powerful, more efficient products that offer the agility, versatility and toughness that have made Bobcat famous. Combined with very significant product diversification and expansion into new markets and complemented by more intelligent, more connected technologies and services that reshape how work gets done.

Gustavo Otero, President of Doosan Bobcat EMEA, said: “With Next is Now, Bobcat is empowering people to work more efficiently and to enable them to achieve more than ever before. We are advancing more powerful, more efficient and smarter equipment and technologies in an expansion that offers an enhanced and much wider choice of products to increase opportunities for our customers.”

Next is Now - Diversification and Expansion

Over the last sixty years, Bobcat has gone through many changes, but throughout the company has maintained its compact market leadership with outstanding quality, workmanship and ingenuity. Bobcat is using the same ingenuity to launch Next is Now at the company’s largest ever virtual launch event in Europe, the Middle East and Africa on 21st October 2020.

Whilst this is a new platform reflecting current circumstances, Bobcat is embracing digital technology to launch innovative products into both new and existing markets. The company is not just aiming to be the global leader in compact construction equipment; the goal is to lead the entire compact equipment industry. That means a wider product line, more frequent product updates and innovative designs and technologies that will force competitors to play catch-up.

Roy Haaker, Vice-President of Sales and Marketing for Doosan Bobcat EMEA, said: “Inspired by the Next is Now philosophy, Bobcat is launching an unprecedented number of new products and product categories. In this first phase, Bobcat is making launches in twelve different categories and covering 48 products in total. As well as the product categories below, which will enter the market with immediate effect or very shortly, Bobcat is presenting new technology, showing the industry where it will be heading now and in the future.”

R-Series Skid-Steer and Compact Track Loaders
R2-Series 5-6 tonne Mini-Excavators
New Range of Compact Wheel Loaders and Small Articulated Loaders
New Light Compaction Range

New R-Series Stage V Compact Loaders

The new R-Series machines are the result of the most significant redesign of Bobcat compact loaders in 60 years and the company will begin deliveries of the machines in October 2020. Bobcat is launching the company’s new R-Series Stage V compliant compact loaders comprising the S66 and S76 skid-steer loaders and the T66 and T76 compact track loaders.

The new loaders feature a variety of performance, comfort and visibility enhancements to help provide customers with increased productivity. As a result, many previous options are now built into the new R-Series loaders as standard features.

Completely redesigned from the ground up with a focus on quality, reliability, durability and first-class comfort, the new R-Series loaders represent the next stage in the evolution of the compact equipment industry.
(Please see separate R-Series compact loader story in the press pack.)