Doosan Industrial Vehicle transitioning into Bobcat brand portfolio in 2024
BUFORD, GA. (March 16, 2023) – Doosan Bobcat, Inc. is highlighting the future of its material handling equipment lineup at ProMat 2023 in Chicago, March 20-23.
The Doosan Industrial Vehicle (DIV) booth #S3559 will showcase a number of current forklift model families, and the space will also highlight its future branding with multiple machines displayed in Bobcat trade dress. Recently, Doosan Bobcat announced its Doosan Industrial Vehicle, Doosan Portable Power and Doosan Industrial Air brands would transition to become part of the Bobcat product portfolio.
Bobcat, a global compact equipment, innovation and worksite solutions brand, has a proud legacy of innovation and a reputation based on delivering smart solutions to customers’ toughest challenges.
The company’s ProMat booth showcases nine forklift models with load capacities ranging from 3,000 to 15,500 lbs.
Exhibited in current Doosan Industrial Vehicle branding:
GC25S-9 Internal Combustion Cushion Tire Forklift
G25E-7 Internal Combustion Pneumatic Forklift Truck
B20SU-9 Cushion Electric Stand-up Rider
BER30S-9 Walkie Rider Pallet Truck
Exhibited in future Bobcat trade dress:
D25S-9 Internal Combustion Pneumatic Diesel Forklift
D70S-9 Internal Combustion Pneumatic Diesel Forklift
BOP15S-9 Electric Order Picker
BR20SP-7P Electric Pantograph Reach Truck
NEW: B30X-7 Hydrogen Fuel Cell Concept Forklift
- 6,000-pound load model; 5,000 to 7,000-pound model range
Another booth highlight is the company’s newest hydrogen fuel cell-powered forklift concept. The forklift will be developed under the Bobcat product portfolio as part of the transition of DIV products into the Bobcat trade dress. The forklift was initially announced as a research and development project in 2022 by Doosan Bobcat.
“As a company, we are evolving in bold ways to meet our customers’ toughest challenges by offering innovative solutions for a more sustainable future,” said Scott Park, Doosan Bobcat CEO and vice chairman. “Alternative-energy products—such as hydrogen or electric—give customers options, while also leading the way toward a more sustainable future and greener tomorrow.”
Hydrogen fuel cell forklifts offer longer operating times and faster refueling, making them ideal for applications that require extended use and quick refueling turnaround. For warehouses operating multiple shifts, the hydrogen fuel cell forklift is a viable option to reduce carbon footprint while still meeting the operational needs to run longer hours with no charging required.
The hydrogen fuel cell forklift concept machine is initially being developed as a Class 1 forklift model, but the technology has opportunity across various forklift model offerings and classes.
A hydrogen fuel-cell-powered forklift and a battery-powered forklift differ in several ways, including the source of power, operating time and refueling/recharging time.
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Source of power: An electric forklift runs on a battery that stores electrical energy. A hydrogen fuel cell forklift, on the other hand, uses a hydrogen fuel cell to produce electricity through a chemical reaction between hydrogen and oxygen, providing a longer operating time.
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Refueling/recharging time: Battery-powered forklifts need to be recharged after a period of work. Charging can take many hours; time for the battery to cool is also recommended. Hydrogen fuel cell forklifts do not have the same constraints. The fuel cell can be refueled in three minutes or less, allowing for less downtime. Once refueled, the fuel-cell-powered forklift can return to work immediately, without delay.
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Operating time: Hydrogen-fuel-cell-powered forklifts can run longer at a higher steady voltage than battery-powered forklifts. Longer run times improve labor efficiency, and higher voltage improves labor productivity.
The hydrogen fuel cell forklift is a joint venture development between Doosan Bobcat and Plug (formerly Plug Power).
Bobcat-branded material handling equipment will be available to customers in select markets at a later date, with more information on timelines forthcoming.
To see the exciting forklift advancements and future Bobcat-branded material handling offerings, please visit booth #S3559 at ProMat 2023.
Doosan Bobcat will additionally exhibit its material handling and forklift equipment during LogiMAT in Germany, April 25-27.
About the Bobcat Brand
Since 1958, Bobcat has been empowering people to accomplish more. As a leading global manufacturer of compact equipment, Bobcat has a proud legacy of innovation and a reputation based on delivering smart solutions to customers’ toughest challenges. Backed by the support of a worldwide network of independent dealers and distributors, Bobcat offers an extensive line of compact equipment, including loaders, excavators, compact tractors, utility products, telehandlers, mowers, attachments, implements, parts, and services. A leading global brand, Bobcat continues to lead the industry, all while helping people succeed and build stronger communities and a better tomorrow. The Bobcat brand is owned by Doosan Bobcat, Inc.
About Doosan Bobcat, Inc.
Doosan Bobcat, Inc. is a company within the Doosan Group. Doosan Group is a top-tier global enterprise proudly serving customers and communities for more than a century. Doosan Bobcat is based in Seoul, South Korea. Doosan Bobcat represents world-renowned brands, including Bobcat® equipment, Doosan® Industrial Vehicles, Doosan® Portable Power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. These Doosan companies are world leaders in the engineering, innovation, manufacturing and marketing of compact construction, landscaping and grounds maintenance equipment, forklifts and materials handling equipment, generators, air compressors, lighting systems, light compaction equipment, and attachments. Committed to empowering people to accomplish more, Doosan Bobcat is dedicated to building stronger communities and a better tomorrow.
©2023 Doosan Bobcat, Inc. All rights reserved.
