Renovating Car Dealerships with Bobcat Equipment Puts Business on the Fast Track

Dom Del Monaco grew up watching his father do construction jobs, which inspired Dom to follow in his father’s footsteps. 

“My father taught me through his light-duty commercial residential contracting company how to work – and how to work properly – by hand and with equipment,” Dom says. “And from there I decided to start up my own company.” 

Dom started small when he began his contracting business more than 18 years ago. He owned a van and an older Bobcat skid-steer loader, which he purchased from his father. It wasn’t glamorous at first. Dom worked hard – digging and sweeping by hand and breaking concrete with jackhammers. 

His construction business took off. The training and work ethic he received from his father paid dividends for Dom. He also had the support of Bobcat of Long Island to provide the necessary equipment. 

“Within the first year, we doubled [the business], and then doubled the next year and doubled the next year,” Dom says. “During the last 18 years, we’ve been steadily increasing in gross [revenue].” 

Today, Dom is the president and CEO of Red Rock Industries. His company performs a variety of construction services on Long Island as well as in New York City, New Jersey, Connecticut and Massachusetts. 

“We have a full-service company with engineers and architects on staff, structural steel crews, concrete crews and excavation crews,” he says.